Team Coaching
Purpose: Build trust, communication, and performance by developing shared team behaviors.
When To Choose It
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The team has identified key competencies to improve (e.g., collaboration, accountability, healthy conflict)
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A leadership team wants to strengthen how they operate together, not just what they deliver
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Persistent relational patterns (e.g., siloed communication, reactive behavior) limit performance
Scenario
​A senior product team recognizes the need to improve how they handle disagreement and decision-making under pressure. Team Coaching supports them in building the skills, norms, and feedback culture to navigate conflict constructively.
Key Features
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Anchored in team-agreed behavioral goals
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May include team interviews or diagnostics
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Combines group sessions with optional 1:1 coaching
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Builds psychological safety, trust, and feedback culture over time
Team Alignment Sessions
Purpose: Create strategic clarity around team goals, roles, and ways of working
When To Choose It
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A new leader is forming their leadership team and needs to align on direction and expectations
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You’re kicking off a major initiative and want clear ownership and priorities
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Reorganization has shifted focus and roles — clarity is urgently needed
Scenario
A new leader has inherited a highly capable team and needs to assimilate into the team. A Team Alignment Session ensures shared understanding of purpose, metrics, and how they’ll work together.
Key Features
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1–2 high-impact sessions (virtual or in-person)
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Can be used prior launching Team Coaching
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Clarifies vision, priorities, decision-making norms, and team agreements
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May include light discovery (interviews, stakeholder input, surveys)
Group Coaching
Purpose: Develop leadership capabilities across a peer group with shared goals.
When To Choose It
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Leaders across functions are developing a common skill (e.g., executive presence, collaboration, resilience)
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You want a cost-effective alternative to workshops
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You're reinforcing a leadership program with ongoing application and peer support
Scenario
Your organization is driving a culture shift toward greater accountability, inclusion, or agility. Group Coaching provides a space for leaders to reflect on these values, practice new behaviors, and reinforce cultural expectations in real time through peer learning and coaching.
Key Features
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Typically cross-functional; tied to a shared development focus
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Emphasizes peer learning and skill application
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Facilitated sessions blend learning and coaching
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Commonly used in enterprise-level development programs
Benefits of Team & Group Coaching
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Builds stronger trust, communication, and accountability.
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Accelerates alignment on strategy and priorities.
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Enhances leadership capacity at all levels.
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Provides structured reflection and peer learning.
Which Option is Right for You?
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Team Coaching: Behavioral growth over time (how we work together)
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Group Coaching: Skill development across a peer cohort
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Team Alignment: Short-term clarity (what we’re doing and how we’re structured)
