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Ray Pifferrer is a credentialed & certified professional executive coach, seasoned learning consultant and group facilitator. He specializes in helping underrepresented/ diverse leaders spring into new leadership and entrepreneurial challenges. Ray brings a deep and broad background in coaching leaders of global teams to:

  • identify and build upon their unique leadership strengths and assets
  • redefine leadership to allow for broader ways of displaying leadership competencies
  • craft, execute and measure a individual leadership development plan in a concentrated time period
  • increase effectiveness and innovation of global teams across differences in distance, culture and perspective


Coaching is a natural outgrowth of Ray's three decades of work in performance improvement and training, as well as a "calling" for him. Ray uses a light, supportive approach to guide leaders through huge shifts and changes. His coaching has been called exhilarating, enlightening, fun, and powerful! Ray uses creativity, humor and improvisational techniques to help clients change their perspectives and get "unstuck" as leaders. As a gay Latino man, Ray believes strongly that every leader must find their own way to be a leader; that traditional forms of leadership must change as we broaden the view of who leaders are and what leadership looks like. Ray also believes that neutral assessment is a crucial skill most leaders need to practice (instead of beating themselves up!) 


Ray is a Certified Professional Coactive Coach and holds the PCC credential from the International Coach Federation. He leverages his 30-year experience in performance improvement and training program design to the table in each coaching engagement. While each engagement is tailored to the client's unique needs, Ray usually encourages clients to:

  • leverage and consider the best data on their performance (e.g., 360 assessments, performance reviews, oft-received feedback, gut feelings and intuition) to inform their goals
  • clarify leadership development areas and define clear metrics for measuring success
  • develop the simplest and clearest path to growth
  • celebrate success and learning in a kind, structured way


Ray spent the first 25 years of his career as a training program designer and facilitator, specializing in leadership development, management skills, managing across cultures, and solution selling skills. He formed his own diversity consulting firm in Boston in the 1990s, and served U.S.-based public sector clients locally and nationally. He has managed global and national learning teams in both the corporate and public sectors, at organizations such as Kaiser Permanente, TechProse/Future State and Instruction Set (a small startup that designed the first iteration of KaplanCollege.com.)

Education, Certifications, Faculty, Publications

  • Certified Professional Co-Active Coach, Coaches Training Institute, August 2011 
  • Trained Leadership Coach, Linkage, Inc. Coaching Leaders Program, 2008 
  • Certified facilitator, Interaction Management series, Development Dimensions International 
  • M.Ed., Instructional Design, University of Massachusetts - Boston 
  • B.A., Sociology, Clark University, Worcester, MA 
  • High School diploma (math/science focus), Stuyvesant High School, New York, NY


  • Computer Technologies
  • Consulting
  • Not For Profit
  • Professional Services
  • Technology

Areas of Expertise

  • Diversity and Inclusion
  • High Potential Leader Coaching
  • Leadership Development Program Design
  • Strategic Planning Facilitation
  • Strengths-based Leadership Development